Just Heavenly Pleasures in G1.05 and 1.06, Epicure, 1 Jalan Medan Setia 1, Damansara

Where to begin, where to begin?

Friday, 11 May 2007 marks the next step in a journey begun 6 and a half years ago in 2001. With some seed capital, Allan and I decided, with the help of our families, and more importantly, by God's Grace, to start a business Designing Dreams and Serving Pleasure.

Coming from families who have always enjoyed good company and good food, we decided to make Just Heavenly an honest to goodness Malaysian company that served foodstuff that would make people purr with pleasure. Hence, Serving Pleasure. We don't claim to be experts about every facet of food, but where desserts are concerned we feel we have created a range which comes up to the mark. We basically put on the menu what we (meaning us and our families) enjoy eating.

More than that, we've tried to package it in a way that extends that pleasure into an experience. From the way we answer our phone calls, to greeting guests at our place in Bangsar, to the decorative packaging that allows a customer to give our food items as gifts, to the design of the cakes themselves. After all, we "eat with our eyes first."

I would be the first to admit that we don't always come up to the ideal we've set up above but all of us at Just Heavenly believe that the process of growth is as important as the result of that journey. Meaning, that if we make mistakes we apologise and make amends, we encourage all our customers to talk to us to tell what they would like so that we can then tweak what we do to please them. We also know that we can't be all things to everyone so we do our best in what we have chosen to focus on. We believe that is the key to ensuring that our customers are happy.

Just Heavenly Pleasures was created primarily to make it more convenient for people to pick up desserts and for us to begin showcasing individual cakes and desserts. Smaller servings, smaller cakes. If you're having a dinner party, or you want a gift with a Just Heavenly interpretation, or just because your taste buds feel like dancing a tango, in all likelihood will find your questions answered at Just Heavenly Pleasures.

Friday is the beginning of our trial run which we are planning to run for a week before we do a soft opening. The entire range of planned products for Just Heavenly Pleasures will not be on display yet on Friday but we hope you'll bear with us. We ask for your understanding because we need to ensure that the logistics are working as we would like them to.

Here are some pictures of the shop as it stands. This picture was taken on Monday.