CHOCOLATE DURIAN is baaa-ack! ;-)

After a hiatus due to the lack of quality durians, the Chocolate Durian is back on the shelves of Just Heavenly Pleasures. How do we know that the durians are good? Easy. We eat them of course! Just to taste! ;-)

The Official Launch of Just Heavenly Pleasures

It's been a fun and exciting year. So much has happened.

With the tagline "Serving Pleasure" Just Heavenly Pleasures was launched on 23 June 2007.

It is with a cup overflowing with gratitude to family and friends and a mixture of relief and gratification that accompanied the AFTERMATH of the day. About 100 people attended the event which was held in the foyer of Epicure in front of Chef & Brew.

Chef & Brew were very supportive and basically they gave us a menu and coffee & tea which complemented our desserts.

The day started as days like these do; in a rush. Aunty Yong, Allan's aunty who runs Croppes, and who is now officially our business partner, along with her elder sister Aunty Bee, more familiar to us as Allan's Mum, or just plain Mum, came along to help with set up.

Our new girl Babes was also in attendance and methinks she was quite exhausted at the end of the day. And rightly so. Without her, our counter would not have run as smoothly. We are thankful to her.

Key Lime Tarts were a hot favourite and we are trying to find a way to bring that to market. It is always a matter of taking the time to test out everything about a dessert or cake before we put it on the shelf. Most important is taste of course but after that there are a whole host of practical concerns, like shelf life, look, and texture. "Pleasure" can be a lot of hard work! ;-)

Something that always moves very quickly off the shelves is our profiteroles. A twist on Cream puffs. Instead of plain sweetened cream, we use an enriched vanilla custard for the filling. And it's always filled to bursting.

Besides cakes and desserts we are also selling flowers in the form of hand bouquets and arrangements. For more elaborate arrangements, you can call us to arrange for delivery.

We also have jams, cookies, and gifts. Corporate or personal. For any occasion. And especially for the festive season; Deepavali, Raya, Christmas and Chinese New Year.

Allan and I are also very grateful and thankful to our boys and girls who work very hard in the kitchen to produce everything we ask of them. They are supportive, loyal, and never shirk. We are very, very fortunate to have all of them on board. Thank you (in alphabetical order) Albert, Babes, Kak Kris, Kok Wai, Shin Yei, Swee San, and last but certainly not least, Yoke Mun.


Just Heavenly Pleasures
G1.05 & G. 1.06 Epicure
Jalan Medan Setia 1
Bukit Damansara
Kuala Lumpur

03-22879866 (our Bangsar number)

Opening times; 11am till 9pm (from 23rd June till further notice - we are presently testing those hours until mid July when a reassessment will take place to ensure that these are commercially viable times for that area. We hope all of you will bear with us while we work this out. Thanks so much in anticipation of your understanding).

Just Heavenly Pleasures in G1.05 and 1.06, Epicure, 1 Jalan Medan Setia 1, Damansara

Where to begin, where to begin?

Friday, 11 May 2007 marks the next step in a journey begun 6 and a half years ago in 2001. With some seed capital, Allan and I decided, with the help of our families, and more importantly, by God's Grace, to start a business Designing Dreams and Serving Pleasure.

Coming from families who have always enjoyed good company and good food, we decided to make Just Heavenly an honest to goodness Malaysian company that served foodstuff that would make people purr with pleasure. Hence, Serving Pleasure. We don't claim to be experts about every facet of food, but where desserts are concerned we feel we have created a range which comes up to the mark. We basically put on the menu what we (meaning us and our families) enjoy eating.

More than that, we've tried to package it in a way that extends that pleasure into an experience. From the way we answer our phone calls, to greeting guests at our place in Bangsar, to the decorative packaging that allows a customer to give our food items as gifts, to the design of the cakes themselves. After all, we "eat with our eyes first."

I would be the first to admit that we don't always come up to the ideal we've set up above but all of us at Just Heavenly believe that the process of growth is as important as the result of that journey. Meaning, that if we make mistakes we apologise and make amends, we encourage all our customers to talk to us to tell what they would like so that we can then tweak what we do to please them. We also know that we can't be all things to everyone so we do our best in what we have chosen to focus on. We believe that is the key to ensuring that our customers are happy.

Just Heavenly Pleasures was created primarily to make it more convenient for people to pick up desserts and for us to begin showcasing individual cakes and desserts. Smaller servings, smaller cakes. If you're having a dinner party, or you want a gift with a Just Heavenly interpretation, or just because your taste buds feel like dancing a tango, in all likelihood will find your questions answered at Just Heavenly Pleasures.

Friday is the beginning of our trial run which we are planning to run for a week before we do a soft opening. The entire range of planned products for Just Heavenly Pleasures will not be on display yet on Friday but we hope you'll bear with us. We ask for your understanding because we need to ensure that the logistics are working as we would like them to.

Here are some pictures of the shop as it stands. This picture was taken on Monday.