Humility & Gratitude

In the first month of our new retail outlet we met angels. Literally.

People from food blogs. People who have walked off the street and who have taken our cards to distribute. Relatives and friends who have sent out smses.

Where food bloggers are concerned, and I know that there have been quite a few - you know who you are - who have tried our stuff and written about us in amazing detail and with photos on top of it. Because of the nature of the internet I am not certain I would be able to list all the ones who have actually carried our story and tried our products. The ones that I know of are as follows;

Masak Masak
Living in Food Heaven
Precious Pea
You get what you give...sometimes
A Whiff of Lemongrass
Sooyin.com
Meiyen
Lots of Cravings

It is every baker's dream when they start up a bake shop to have people eat and enjoy what they make. From the smallest crumb to the most elaborate dessert, the sense of fulfillment, and of purpose pervades every gram of flour measured out, every egg cracked into the mixing bowl, and every block of butter, softened to just the right temperature for creaming.

Our merry band in Just Heavenly has never been busier, thanks to all of you, our customers who have in a large part become close friends as well. And while the band of brothers and sisters in the production kitchen have been working hard to produce the (we hope) delectable morsels that are sold everyday, the spirit of the group has never been higher.

It is what drives us to produce cakes like these;

One thing Allan and I do is, at times, take a step back and appreciate the fact that we've been blessed with everyone who has supported us. So easy to let that slide by. At the end of the day, all of you, our supporters, are our lifeblood. You are what keeps this company going. You are what we do all this for. And when all is said and done, our passion derives from the fact that you are happy.

When Allan and I started this business, we never, in our wildest dreams, dreamt that people would take to our cakes and desserts the way you have. We've got rather varied tastes and there have been cakes and things we've done that haven't hit it off although we've loved them. It just goes to show that while we do try and please as many as possible, it is still not possible to be all things to all people.

At this point though, we are pleased to strive to be the best we can be for those who derive pleasure from what we do. At points in the future, with an expansion of goodies and desserts and styles who knows?

In any case, whatever it is, we owe what we have today to all of you. Thank you ever so much. Rest assured that we will do all that is in our power to continue Designing Dreams and Serving Pleasure.